Professional Pride:

• CTA will supply our customers needed advice, products and service on agree terms so that each delivery is an example for future deliveries.
• All employees at CTA shall do their best to ensure that the customer will receive their expected products.
• CTA prevent the possibility for errors and misunderstandings from every our process. If we made a mistake we will find it as soon as possible and solve it immediately. 

Dynamic:

• There is not far; from decision to implementation. We maintain the openness, flexibility, creativity, commitment and devotion to our customers.
• There is not far; from the customer ‘s calling to the product is delivered.
• There is not far; from problem to solution.
• There is not far from; plans for development to innovations.
• We must act pro-active towards customers and cooperative partners to be seen, to be known and to sell.

Reliable:

• CTA is a reliable cooperative partner.
• No matter what you can count on CTA.
• At CTA a word is a word. We are trustable towards both the customer and each other.

Visionary:

• Through information from the surrounding world CTA will form our opinion about future conditions for CTA and act subsequently.
• We believe in durative improvement – and thus future-proofing is the way to success.
• CTA must not act inactive; but must always be in front by adapting and also by influencing our surroundings.

Knowledge, systems and employees are developed and further developed, we invest in the future and we ensure return for future existence.